A Beginner’s Guide to Paid Search

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About this eBook

This eBook will walk you through some fundamental and intermediate-level information to teach you the basics of paid search, as well as provide plenty of practical, actionable steps to set up an effective and successful paid search campaign. Some areas we’ll cover include how pay per click bidding systems work, how to perform keyword research and optimization techniques for your campaign.

Take a look inside to learn the basics of:

  • Ad Auctions

  • Keyword Research

  • Writing Great Text Ads

  • Campaign Optimization

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