How to Navigate Google Analytics

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About this eBook


This eBook will walk you through some fundamental and intermediate-level information to teach you the basics of Google Analytics, as well as demonstrate how to analyze reporting, set up goals and segment data. Some areas we’ll cover include how Google Analytics works, how to set up and install a Google Analytics account, overview on key reports, and basic campaign and conversion tracking.

Take a look inside to learn the basics of:

  • Pre-built Reports

  • Data Filters

  • Goal Set-up & Tracking

  • Account Management

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