This week's .US site, www.revlonvip.us, is a great example of how the .US extension works locally! The .US cctld is perfect for mobile sites, as it helps keep domain names short and easy to remember. Revlon is using this one to promote Revlon VIP, a NY-based promotion partnering with Duane Reade drug stores, which offers Revlon mobile coupons. 
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Its as easy as...
Search for your preferred .US web address. If yours is taken, we will suggest some alternatives.
Choose a retail partner. We have trusted partnerships with leading retailers to secure your .US domain.
Once you have selected a retail partner you will be directed to their site to complete your transaction.