How to Drive Traffic to Your Website

June 19 2017

Authored by: .US Team 4 Minute Read

 

You’ve got the tools, you’ve got the motivation, and now you’ve got the website.

While the internet has shrunk the world — making it even easier to access a large client base — competition is just as fierce, meaning a business has to stand out with an impressive all-round online presence.

Here are four simple ways to get potential clients clicking through to your website.

1. Optimize

The reality is, for most websites the majority of visitors will come through a search engine, but you’re only going to get to the top of the listings if your site is properly optimized. A few simple steps will get Google’s virtual spiders crawling towards your content. Relevant keywords throughout your site is a good place to start. What words do people search when looking for your product or service? Try Google’s keyword to search for popular keywords. When you’re adding content to your size make sure every page is being tagged with, meta-descriptions, a short HTML tag that summarizes a page’s contents. Most website builders have a space for you to write these short, succinct descriptions and even provide best practices. Don’t skip this! Meta information is the best way to tell Google what your business does.

A strong, relevant domain name can also help this cause. For example, Search engines tend to rank websites on a .US higher in searches done within the United States. Or if someone is searching for a fitness blog and your domain is HealthFitnessWeBlog.us, this is a highly relevant match for Google searches.

Check out our SEO Checklist to get you started optimizing your site.

2. Show off

Search engines thrive on fresh content. Your website should be a shop window for your business and directly reflect your brand. You wouldn’t let your offline shop appear tired and unkempt, so make sure your website content gets the same treatment. A ‘news’ section or a blog is a great way to constantly update new and old customers but only if it is maintained — having a two-year-old blog entry as the last piece of content on your site is worse than having none at all.

Consider your audience and write content that they’d want to read. What questions do they have? What advice do they need? Introduce natural keywords that cover common search terms and invest in quality writing that will make readers want to come back. And don’t forget word of mouth! If it’s compelling, people will want to share it so make sure there are social media share buttons available on your content.

3. Go viral

Get the word out about your business — and your new website — with a clear presence across social media channels. Twitter is best placed for quick updates throughout the day and for joining conversations, while Facebook functions as an additional homepage for you. Depending on your requirements Instagram is best for sharing photos (just don’t overdo it on the filters), while LinkedIn can be useful for professional networking.

As with a blog, one sleek, up-to-date profile with the latest information about your business will be much more impactful than several neglected ‘ghost’ accounts across numerous platforms, so choose your channel wisely. Consider where your audience spends their time and invest in reaching them there.

Download our Social Media Checklist for some basics in setting up your online profiles.

4. Shout about it

A website is a valuable investment for a business. Ensure you get your money’s worth by promoting your website on business cards, and using the email accounts that come with the domain name and website hosting account. Plaster your domain name across all marketing materials as a call to action, including all signage. As you build a database, you can consider sending out regular e-newsletters that persuade readers to click through to your site. Also, use your domain name in all your social media posts.

Your company’s website is an enormous asset for building your business. Ensure that it continues to work for you by employing simple, regular steps to keep it updated, relevant and looking sharp.

For more info on getting your website to work for you, don’t miss our lead generation best practices with ways to update your site today.

Feel Like Sharing?


Related Posts

Improve your User Experience with these Design Essentials

April 05

It's no coincidence that the world's most loved brands like Airbnb, Netflix, and Peloton are all revered for their simple, effective, and performant products, which center on the user experience (UX) above all else. The keys to user experience are all rooted in principles that businesses of any size could (and should) follow.


Marketing · +3 More
4 Minute Read
Improve Your Google Ads Quality Score with these 7 Steps

April 05

You want to make sure you create an ad that appears in the best possible position, or high in the search ranking results. Writing a compelling Google ad and choosing the right keywords plays a huge role in whether the ad can lead to more visibility for your business, and ultimately, clicks to your website.


Marketing · +2 More
4 Minute Read
Small Business Content Marketing 101

March 17

From every social media post to the welcoming sentences emblazoned across your small business website, you want to make sure that your company is creating content that accomplishes goals and drives results. But what should content marketing mean to small businesses?


Blog · +3 More
3 Minute Read

How do I get my .US web address?

Its as easy as...

Search for
your Domain

Search for your preferred .US web address. If yours is taken, we will suggest some alternatives.

Make your
Selection

Choose a retail partner. We have trusted partnerships with leading retailers to secure your .US domain.

Checkout
at Retailer

Once you have selected a retail partner you will be directed to their site to complete your transaction.


Get Started & Find Your .US Web Address Today

Are you ready to join
the .US Community?

Get Your .US

Are you ready to join
the .US Community?

Get Your .US

1.7M+

.US Domains
Registered

200+

Trusted Retail
Partners

50+

Useful Tips &
Marketing Tools

15+

Years of Launching
Ideas Online