How OKPrint.US is Bringing Bespoke Luxury Into the Printing World

When it comes to professional networking and client services, it’s clear these realms are increasingly ruled by quick LinkedIn connections. This trend has pushed business cards to become an instrument reserved solely for the luxury category–or those aiming to elevate their professional brand: the concierge at a five-star hotel, the salesman at the car dealership, a stylist for a bridal atelier, to name a few. These representatives understand the value of handing over a business card that reflects their company’s style and level of service. Yuri Dvorak launched OKPrint.US to create a seamless experience for creating thoughtfully designed business cards. And the options are endless: from embossed simplicity to vibrantly unforgettable duplexed business cards, these items can leave a lasting impression on a client. It’s a matter of etiquette and part of a high-touch experience. Here, Dvorak explains why he was very intentional about establishing his company’s online presence and how these little cards can speak volumes about a brand.

      

What is the mission of your online company?

At OK PRINT, our mission is to create and foster long term relationships, whether with our clients, suppliers, partners, and anyone else who shares our vision of a creative world where individual talents and abilities are sourced for collective brilliance without prejudice of age, gender or experience. We are more than just a printing company. We are human beings who provide our clients with the opportunity to represent themselves favorably from the offset with ‘an artistic first impression.’

 

How did using GoDaddy’s .US domain serve you as an online entrepreneur?

There are a few key things that we really like about GoDaddy. First and foremost, we appreciate the user-friendliness of the website and services. It's easy to navigate and find what we need, whether it's registering a new domain or setting up a website. We also like that GoDaddy offers a wide range of products and services, including web hosting, website design tools, and online marketing services. This makes it a one-stop shop for all of our online needs. Additionally, the customer support at GoDaddy is top-notch. Whenever we have a question or need assistance, the staff are always helpful and knowledgeable. It’s a live, human customer service representative and not an automated service. Finally, we appreciate that GoDaddy is an

affordable option for businesses like ours that are operating on a budget.

Your company is all about addressing the little details. For example, the type of material, the font and layout of one’s business card might seem like afterthoughts but altogether they reflect so much more. Similarly, one’s web domain might seem like a little detail but it’s also so much more than a URL.

We wholeheartedly agree. One of the main motivations for choosing a .US domain for our business was the opportunity to create a memorable and catchy brand name. By using the phrase "okprint.us," we wanted to convey the idea that our customers can trust us to handle their printing needs and that they are ready to work with us to bring their projects to life. "Ok, print us!" We believe that this unique and eye-catching domain can help us stand out in a crowded market and attract new customers who are looking for a reliable and professional printing partner, particularly in the United States.

 

How does your .US domain support your business goals?

There are a few reasons why we chose the .US domain, starting with relevance. A .US domain can help us establish our business as being relevant and connected to the United States, which can be beneficial if that is your target market. Then there’s trust building. Using a .US domain may help to increase trust in our business, as it can signal to customers that we are a legitimate and trustworthy company operating in the US. Of course, there are clear SEO purposes, as a .US domain may help to improve our search engine rankings for searches conducted in the US, as we believe that search engines may give preference to websites with country-specific domains. The .US domain also helped us to create a professional image for our premium printing products and services. It also helps us stand out in a crowded market, as a .US domain can help differentiate itself from competitors, particularly as many competitors are using generic top-level domains like .com.

We believe that this domain is the perfect fit for our business and helps to establish our credibility and professional image. We are excited to continue growing our business with our customers in the US, and we are grateful for the opportunity to share our passion for excellence with them.

 

What inspires you as an entrepreneur and as a team?

We were inspired to start our business with the goal of providing top-quality printing products to businesses around the world. We have always been passionate about finding ways to improve the quality

and excellence of the products we offer, and we saw starting our own worldwide business as an opportunity to bring that passion to life and seeing it all materialize online and on a physical card.