United We Blog

A beginners guide on digitally building your personal brand. ...

The Wild Adventure prides itself in providing an authentic experience through sport and outdoor recreation. ...

If you are a local organizer looking to build awareness around your mission, below are some ways to start connecting with supporters, grow visibility for your campaign and, of course, raise money. ...

Today, we are excited to announce that the the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA) has renewed our contract to continue building and growing the .US domain! ...

Not that long ago, it was understandable that many small businesses avoided the added expense of launching and managing a website. After all, it was frequently a cost prohibitive process that involved finding a web design firm and then hiring them repeatedly for every little tweak. However, now that costs have come down, there no excuse for not having a place online where customers can find you. ...

Most small business owners know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags in your social media posts can be critical for achieving success. ...

It’s a fact— the social media revolution that’s taken place over the last decade has changed lives and online brands across the globe. Social media is so much more than just keeping in touch with our friends on Facebook. Thanks to various social media sites, we share our lives, keep up with our favorite brands, public figures and celebrities, post and view photos, learn new things, stay informed of the latest world news and watch videos on every subject imaginable—including dancing cats! While we enjoy engaging in all of the above activities for our personal enjoyment, social media is also a majorly important component of any brand’s online presence. ...

Create a goal-oriented structure. Each page’s goal should be very clear and easy to act on. It should state exactly what you want the user to do and provide a concise call to action button (links are less effective). Thoughtfully placed fields where users can sign up for a newsletter or promo offer are good. And pop-ups are also an excellent way to encourage engagement. Best practice is to have it fire on the 2nd or 3rd page view or after 1 solid minute on your site. ...

You’ve got the tools, you’ve got the motivation, and now you’ve got the website. While the internet has shrunk the world – making it even easier to access a large client base – competition is just as fierce, meaning a business has to stand out with an impressive all-round online presence. ...

If you’re new to search engine optimization (SEO), it can seem complicated with technical details. However, mastering some SEO basics is really quite simple. Here are some of the easiest ways to ensure your small business website is visible to all the search engines. ...