Jun
09
2020

Money Talks: How to Generate Income as an Influencer

Categories: Marketing, Social Media

You needn’t be a celebrity to become an online influencer. Even hyperlocal businesses, scrappy nonprofits and solopreneurs have been known to grow impressive followings just based on their niche, voice or knack for engaging content. In this Q&A, we breakdown the basics of getting started in the world of influencing. ...

Apr
09
2020

How to Blog Like a Boss: Part II - Tips on Finding Your Own Voice

Categories: Business, Marketing, TIPS, WEBSITE

Before you start writing and publishing your first blog, here’s everything you should know about developing the right voice, tone and style for your audience. ...

Oct
15
2019

Why Your Domain Name is the Best Marketing Tool Your Business Has

Categories: .US, Blog, Domain Strategy, Marketing

You should think of your domain as your company’s digital alias. Much like the importance of creating a captivating name for your business, a domain name is just as imperative. ...

May
06
2019

What's a UTM Code and How Can it Transform Your Marketing

Categories: Business, Marketing, Small Business

If you’re a business owner, you probably already know one of the most important ways to reach consumers is a well-designed and functional website. Driving traffic to your website is important, but knowing how those visitors are finding your site is also important. So how can you track where your website clicks are coming from and how people are finding you? By attaching a UTM code to your click-thru URL! ...

May
15
2018

15 Free Online Resources to Market Your Small Business

Categories: Marketing, Small Business

Digital marketing can actually be a godsend for those with limited budgets. When done well, it’s a cost-effective way of reaching new customers, keeping in touch with those who are already loyal, and building your brand. Fortunately, there are heaps of free resources online that can help you on your digital marketing journey as you build up your .sydney site and give your business a polished, professional feel. Here are some of our favorites. ...

Aug
18
2017

How to Write Meta Tags Like a Pro

Categories: Marketing, SEO

Search engines use meta tags to interpret what your website is all about. Here are best practices, tips, tricks & examples of everything you should know. ...

Jun
22
2017

Getting the Word Out: Promotional Materials for Your Business

Categories: Blog, Business, Marketing, Small Business

If you’re a business owner, you know how difficult it can be to promote your business; after all, marketing your business is a full-time job in itself. And, for many small businesses, it’s not feasible to hi ...

Jun
21
2017

Hashtags and Domain Names: What You Should Include When Promoting on Social Media

Categories: .US, Blog, Marketing, Social Media

Most small business owners know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags in your social media posts can be critical for achieving success. ...

Jun
20
2017

Social Media Strategies: Why Your Business Needs to Get Social

Categories: .US, Blog, Marketing, Social Media, TIPS

It’s a fact– the social media revolution that’s taken place over the last decade has changed lives and online brands across the globe. Social media is so much more than just keeping in touch with our friends on Facebook. Thanks to various social media sites, we share our lives, keep up with our favorite brands, public figures and celebrities, post and view photos, learn new things, stay informed of the latest world news and watch videos on every subject imaginable–including dancing cats! While we enjoy engaging in all of the above activities for our personal enjoyment, social media is also a majorly important component of any brand’s online presence. ...

Jun
09
2014

Mobile Local Searches are the Big Payoff

Categories: .US, Google, Kickstart America, Marketing, SEO

\\r\\nBusinesses take note: the next time you see someone pulling out their smartphone, they could be pulling out their wallet next. Smartphone users who search for local business information on their mobile devices end up ...

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