United We Blog

Whether you’re looking to grow your business, learn more about your industry, or expand your professional contacts, networking is incredibly useful. Unfortunately, it can often feel pretty awkward–especially when you’re reaching out to people you’ve never met or have only spoken to briefly. ...

If you’re a business owner, you know how difficult it can be to promote your business; after all, marketing your business is a full-time job in itself. And, for many small businesses, it’s not feasible to hi ...

Most small business owners know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags in your social media posts can be critical for achieving success. ...

It’s a fact— the social media revolution that’s taken place over the last decade has changed lives and online brands across the globe. Social media is so much more than just keeping in touch with our friends on Facebook. Thanks to various social media sites, we share our lives, keep up with our favorite brands, public figures and celebrities, post and view photos, learn new things, stay informed of the latest world news and watch videos on every subject imaginable—including dancing cats! While we enjoy engaging in all of the above activities for our personal enjoyment, social media is also a majorly important component of any brand’s online presence. ...

Create a goal-oriented structure. Each page’s goal should be very clear and easy to act on. It should state exactly what you want the user to do and provide a concise call to action button (links are less effective). Thoughtfully placed fields where users can sign up for a newsletter or promo offer are good. And pop-ups are also an excellent way to encourage engagement. Best practice is to have it fire on the 2nd or 3rd page view or after 1 solid minute on your site. ...

You’ve got the tools, you’ve got the motivation, and now you’ve got the website. While the internet has shrunk the world – making it even easier to access a large client base – competition is just as fierce, meaning a business has to stand out with an impressive all-round online presence. ...

If you’re new to search engine optimization (SEO), it can seem complicated with technical details. However, mastering some SEO basics is really quite simple. Here are some of the easiest ways to ensure your small business website is visible to all the search engines. ...

Building an engaging website doesn’t have to be complicated. It’s really all about starting with a good website structure, adding quality images and content, and making sure to include call-to-action elements. By implementing these simple tricks, you can generate new business leads and keep your customers coming back for more. ...

For most couples, the first website they create together will be their wedding “wedsite.” Over the past 5+ years, wedding sites have gone through a transformation. Once small, one-pagers with a photo of the couple and the most basic wedding information, today they’re often a multimedia interactive experience, filled with slideshows, polls asking guests to vote on the honeymoon destination, tools for pining photos on Pinterest, links to registries, and breaking news like dress updates. Oftentimes, the centerpiece is a step-by-step account, or even a produced video, of the proposal or a “how we met” story. ...

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