The New Year is all about setting goals for your business and evaluating missteps from the previous year. Give your resolutions a much-needed revamp with these eight simple steps below.
Establish clear goals
Setting a clear path to accomplish your goals is often easier said than done. Understand that when you set up your marketing plan, there are an array of things that can derail your plans. You will find that rebounding from unforeseen circumstances is easier when you have established clear goals ahead of time to help guide your decision-making and efforts.
Once you have drafted your goals, we recommend testing the overall arc of your topics. Did you include technology, buying trends, economic factors, seasonal factors, and most importantly, a better connection to your customer? Put together an annual calendar that highlights your major initiatives throughout the year. Be sure to share it with your team so that everyone is working toward the same goals.
Geofencing and Geotargeting
If you want to expand your marketing potential in 2019, look into geofencing. In 2018, the clear winner of the best geofencing promotion went to Burger King when they offered their Whopper for 1 penny to anyone that used their app in the vicinity of a McDonalds. If geofencing and geotargeting is a viable option for your brand, 2019 is the year you should be considering it.
Geotargeting is a cost-effective method for marketing to customers and driving foot traffic in-store. To learn more about these marketing options, contact your local advertising firm and see if this is a good option for you.
Designate and Delegate
Do you have a team member that is better at statistics and fact gathering than anyone else? If so, delegate tasks such as buying trend research, industry analysis, etc. Conduct regular short meetings to share and compare findings.
The same can go for each facet of your business model. Delegate social media posts to an employee that loves social media. Reward employees given more responsibility with a raise in pay.
Delegating responsibility is an essential aspect of building an efficient and engaged team. Utilize their skills, and provide opportunities for learning and advancement.
Improve your Writing Skills
New trends in copywriting are making it easier to talk to and connect with your customer. No, we are not referring to text acronyms (SMH) or sloppy grammar, but rather changes that accommodate marketers. Conversational writing is the most prevalent form of content being shared (and read) by visitors coming to your website or pursuing an article you posted on social media. This straight forward an to-the-point style is aimed at your target audience and address them as such. It can break all the grammatical rules in an effort to keep a fluid and and engaging tone.
Meaning, stop sounding like a robot and start using contractions! Your audience will love you for it and even feel like they’re speaking to a real human instead of their High School English teacher. This is especially true for website copy.
Create a Realistic Strategic Calendar
Look at reoccurring events, holidays and promotions you want to put some effort behind in the New Year. Once these events are entered, move on to anything your brand holds exclusive, such as giveaways or employee nights. Leave room for additional efforts or campaigns each month and revisit the calendar periodically to make sure you are adjusting based on performance or changes throughout the year.
Forecast Sales Targets
You should enter the New Year with a clear idea of what you want to earn and how much you are willing to spend to meet that goal. Consider what your bottom line was in 2018 and what you could have done to improve sales and profits. Seasonal changes and buying trends should be the first items that you add to your sales forecast. These habits generally do not change unless there is a major adverse event, such as a natural disaster. Identify what worked and what didn’t and build these changes into your 2019 forecast.
Get to Know your Customers
Your customers want to feel connected to your services and products. After all, they are bombarded with options and purchase almost anything from the comfort of their homes.
Get online and interact with people who leave comments on your social media posts. Be authentic in your interactions.
Marketing is not always about pushing your product! Having a conversation and getting social is more important now than it has ever been.
Download our Survival Guide to Social Media to help you navigate the waters.
Evaluate your Digital Assets
Has it been more than two years since you updated your website? If so, you are a few steps behind your competitors, and we urge you to make this a priority in 2019. Your website may not require a complete overhaul but freshening up the page can have a huge impact on your sales.
While you’re at it, don’t forget to consider how your logo and your social media accounts look in 2019. If you update the copy on your website, be sure to update the necessary sections on your social media accounts as well.