Author-Kristin

Kristin Johnson

Kristin Johnson is the Head of Global Marketing and Brand for Registry Services, overseeing the go-to market strategy for top-level domains (TLDs) including brand positioning and marketing initiatives for .US. Kristin has over ten years marketing experience and specializes in digital media, helping brands build data-first strategies to realize their goals. In addition to leading global marketing brand efforts, Kristin considers herself a data junkie, focusing on proven tactics to drive results for businesses big and small. Kristin is interested in tech, digital innovation, podcasts, and just about any blockbuster movie from the early 90s.


Latest Posts from Kristin Johnson

About us article
Leaving Anyone Behind? The Importance of Website Accessibility for Your Business

May 20

Just as private businesses are also required to make physical locations accessible with things like wheelchair ramps, the Americans with Disabilities Act mandates that they must make their online presence accessible, as well.


.US · +5 More
4 Minute Read
About us article
Heritage Steel is Helping Us Rethink How We Shop for Cookware

March 20

When we build our wedding registries, or start fresh at a new home, filling our kitchen with new cookware is usually a priority.


.US · +3 More
8 Minute Read
About us article
The Small Business Guide to Brand Awareness

April 09

Brand awareness should always be a key goal for a new or growing business, as it represents how well your target customer recognizes your brand. But what does it take to build positive brand awareness?


Blog · +3 More
5 Minute Read
About us article
Lighten Up Your Life with Tips from an Interior Designer

February 20

De-cluttering need not be a chore, according to Vanessa Murphy, founder and Interior Designer at LightenUpYourLife.us.


.US · +3 More
6 Minute Read
About us article
How Investors Decide to Invest in Startups

March 09

Want to draw funding for your startup? Financial backers typically consider the same key factors when it comes to discerning which startups are worth investing in. Here are some of the biggest considerations you should prepare for in advance.


Business · +2 More
3 Minute Read
About us article
How to Start Selling Online

February 09

Today, entrepreneurs, from local mom and pop shops to solopreneurs, have an array of options for selling online. Just about anyone has the tools and resources to not only start a website, but an effective ecommerce, right at their fingertips. Here are some steps and strategies to consider.


Blog · +3 More
5 Minute Read
About us article
5 Marketing Resolutions to Make in 2023

January 09

As the new year approaches, now is a great time to reassess your marketing strategy. To help, here are a few resolutions to set you up for success in 2023 and beyond.


.US · +2 More
3 Minute Read
About us article
How to Pick the Right Domain Name: A Guide for Small Businesses

December 14

For just about any business, a website is a critical part of operations – not just as a tool for communication, but also for ecommerce.


Blog · +3 More
4 Minute Read
About us article
Join the 2022 .US Town Hall to Discuss Top Priorities and Future Goals

November 11

The annual town hall is part of Registry Services commitment to a bottom-up, multi-stakeholder model of domain registry management. It’s also an important aspect of ensuring that .US continues to be a vibrant namespace reflecting America's diversity, creativity, and inclusive spirit. Attendee participation is encouraged to discuss topics of interest and public service goals.


1 Minute Read
About us article
Checklist for Starting Your E-Commerce Business

October 09

After putting in months of hard work into building and designing the business website of your dreams, you’re just about ready to go live with your first ecommerce website.


.US · +3 More
5 Minute Read

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