Author-Kristin

Kristin Johnson

Kristin Johnson is the Head of Global Marketing and Brand for Registry Services, overseeing the go-to market strategy for top-level domains (TLDs) including brand positioning and marketing initiatives for .US. Kristin has over ten years marketing experience and specializes in digital media, helping brands build data-first strategies to realize their goals. In addition to leading global marketing brand efforts, Kristin considers herself a data junkie, focusing on proven tactics to drive results for businesses big and small. Kristin is interested in tech, digital innovation, podcasts, and just about any blockbuster movie from the early 90s.


Latest Posts from Kristin Johnson

About us article
5 Marketing Resolutions to Make in 2023

January 09

As the new year approaches, now is a great time to reassess your marketing strategy. To help, here are a few resolutions to set you up for success in 2023 and beyond.


.US · +3 More
3 Minute Read
About us article
How to Pick the Right Domain Name: A Guide for Small Businesses

December 14

For just about any business, a website is a critical part of operations – not just as a tool for communication, but also for ecommerce.


Blog · +4 More
4 Minute Read
About us article
Join the 2022 .US Town Hall to Discuss Top Priorities and Future Goals

November 11

The annual town hall is part of Registry Services commitment to a bottom-up, multi-stakeholder model of domain registry management. It’s also an important aspect of ensuring that .US continues to be a vibrant namespace reflecting America's diversity, creativity, and inclusive spirit. Attendee participation is encouraged to discuss topics of interest and public service goals.


1 Minute Read
About us article
Checklist for Starting Your E-Commerce Business

October 09

After putting in months of hard work into building and designing the business website of your dreams, you’re just about ready to go live with your first ecommerce website.


.US · +3 More
5 Minute Read
About us article
16 Key Legal Requirements for Launching a Small Business

September 01

Looking to launch your own small business? It’s important to cover all your legal bases.


Blog · +6 More
4 Minute Read
About us article
How the .US Domain Disrupted the Internet for Entrepreneurs

August 22

Nearly twenty years after the dotcom bubble burst, many tech firms and their stock values collapsed overnight. But the dotcom crash wasn't the end of the industry, but rather a recalibration phase.


Blog · +2 More
3 Minute Read
About us article
How RaisedBy.Us Helps Companies Kickstart Their Charitable Goals

May 09

RaisedBy.Us partners with high-growth companies to build and run their social good programs - enabling individuals to give back through donating, volunteerism, attending community events, and more!


.US · +3 More
3 Minute Read
About us article
How a .US Domain Helped This Web Entrepreneur Launch a Global Media Startup

April 11

William-Jose Velez Gonzalez launched Pasquines.US to bridge the gap of information between the U.S. and its tribal nations and territories such as Puerto Rico.


.US · +6 More
3 Minute Read
About us article
How A Mom Launched a Makeup Line That Caters to All Genders

March 30

Laura Kraver founded We Are Fluide (fluide.us), a makeup line that showcases and celebrates gender-expansive beauty. Her goal is to support self-expression and creativity for all and provide a platform for amplifying the voices of queer and gender-expansive identities.


.US · +6 More
2 Minute Read
About us article
The Creator Of WindingWoods.US Wants All Artisans

February 14

Winding Woods brings beauty into everyday objects by making art that doesn't just hang on a wall but can be utilized. That and their .US domain sets them apart from the .com mess.


.US · +6 More
5 Minute Read

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