50x50

50x50.us

In 2013, Recovering the Classics asked designers from around the world to reimagine covers for great books in the public domain. 50 classics in 50 states. Hear the story behind the project here.

Jennifer 8. Lee is the CEO of Plympton, a literary studio which does a lot of cool and interesting projects at the intersection of publishing and innovation. Her team is responsible for launching this crowd sourced campaign in 2013 and has since received thousands of submissions from across the country for books such as Peter Pan, The Wizard of Oz, and the Hunchback of Notre Dame.

They started the campaign with a goal of showing 50 covers in all 50 states and wanted people exhibiting at their local library, school or college to feel like they were a part of something greater. Hence the campaign name 50x50.

Why they chose a .US domain?

"What's really great about the .US domain is that it had all the right brand associations for us. It's this idea of the United States, as U.S., and this idea of community, or "us.". So when you go to a big conference and you're giving out cards, to have a brand on your card that says 50x50.us is very memorable." - Jennifer 8. Lee, CEO