Understanding Analytics for Your Website

June 12 2012

Authored by: Heather Hancock.US Team 3 Minute Read

 

Now that you have your dotUS website, it’s time to start measuring your online activity to optimize your results. Understanding your website and social media “analytics” will help you do just that!

Wikipedia defines analytics as the “discovery and communication of meaningful patterns in data.” Your website contains all kinds of interesting data including who is visiting, where they are going, what they are clicking on, how long they are staying, what they are buying and much more. It’s up to you to uncover meaningful patterns in the data to make educated business decisions and ultimately improve your bottom line.

Here are some simple examples of how you can use analytics to boost your customer engagement and sales:

  • # of clicks per social media message
    Measure and test the messages you distribute through social media. Learn what content resonates best with your audience, optimal distribution times, and tweak future messages accordingly for best results. Translate effective language to your website and marketing materials to increase ROI.

    Free tools to help include: Hootsuite, Timely, Bit.ly

  • Visitors
    Learn about the audience that visits your site. You can find out where they are located, how they found your website and what pages they are visiting, etc. Use this information to refine your marketing efforts, specifically target the correct audience and point them in the right direction. If you see a trend in “referring sites,” (external sites that are sending traffic to your website), it may be helpful to explore advertising or partnership opportunities with that website to grow your traffic even more.
  • Content
    Measure which pages on your websites are getting the most visits. Ask yourself why this might be and if these are the most important pages your visitors should visit. Perhaps it's difficult for your visitors to navigate to the appropriate pages from your homepage. In this case, an easy solution could be adding a stronger call to action such as a button or bright, bold link to drive visitors in the right direction.
  • Search terms
    What search terms are your visitors using to find your website? Use this information to optimize your search engine optimization and identify effective terms for future marketing messages.
  • Sales
    Find out who is buying your products or services, and how these customers were converted through your sales funnel. By adding google tracking codes to your website links that are distributed externally, you can track and follow your customers’ activities throughout your entire sales proccess.

Click here to learn more on how you can use analytics for your business. You can also complete free online training on Google Analytics and Hootsuite. For a complete analysis of analytics tools available, features and capabilities, read Inc. Magazine’s recent article on “11 Best Web Analytic Tools.”

We encourage you to leverage the valuable data from your analytics account to get the most out of your dotUS website! Let us know how you are using analytics to grow your business in the comments sections below. We look forward to hearing your stories.

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