Want customers to find your website faster? If you’ve worked hard to optimize your keywords and still aren’t getting results, it’s time to consider other strategies for improving your site’s SEO. Here are 10 simple tactics to get your site noticed by the search engines without spending too much time.
1. Create quality content
If you’ve done your keyword research, you should know exactly what your customers are looking for. While filling your web pages with original, quality content isn’t the fastest trick for improving SEO, it is one of the most impactful.
To minimize the cost and time, add a blog to your site where you can demonstrate you’re an expert in your field. Commit to spending time each week contributing articles. Before you know it, you’ll have tons of great content that visitors can link to and share on social media.
2. Check for readability
You don’t have to be a professional writer to create quality content. However, it does need to be readable. Make sure your content isn’t stuffed with keywords or filled with grammar and spelling errors. Otherwise, you’ll give visitors a bad experience and they’ll leave. Many experts believe that search engines take readability into account when ranking web pages, so test it with a free tool like Readability-Score or Readable.
3. Include header tags
Visitors don’t like opening a web page and looking at a solid wall of text. Good formatting that breaks content up into bite-sized chunks helps to improve their reading experience by making it easier to scan.
Keep in mind that search engines rate keywords inserted into headers and subheads more heavily, so by adding the most relevant you’re also helping to boost your SEO ranking for those keywords.
4. Consider page formatting and layout
Good header tags aren’t the only way to improve user experience. Other page elements can make your content even easier to digest. Take a few moments to consider your first impression when you open your web pages. Here are some things to evaluate:
- What does the font look like? Make sure the size and typography are easy to read.
- Is font bolded, italicized, or underlined strategically? Valuable information should be highlighted sparingly.
- Are paragraphs short and to the point? Break up text with plenty of spaces.
- Have you used bulleted or numbered lists? This also helps make text scan-able.
5. Link to authoritative sites
Great content ensures that visitors view your website as a valuable resource. Now, help your readers learn even more by linking out to authoritative sites where they can gather in-depth information.
Outbound links not only increase the relevancy and quality of your content, they also tell the search engines that your website is trustworthy. Many top SEO experts think that external linking is the most important factor in improving rank. Just be careful not to add too many, otherwise you’ll undermine your efforts by making your content difficult to read.
6. Look for broken links
A large amount of broken links can signal to search engines that your website is outdated and neglected. Plus, users don’t appreciate clicking on bookmarked or internal links and getting a 404 message.
7. Optimize your images
Besides your content, your images also tell search engines what your web pages are about. It only takes a few minutes to boost an image’s SEO power.
- Write a relevant image title and description
- Add metadata, keywords, and alt tags
- Use captions where needed
- Pay attention to image sizing
8. Check page-loading speeds
When evaluating websites, search engines include loading speed in their ranking algorithm. Plus, visitors are likely to leave if pages take too long to load. In addition to fixing image sizes, you can also help pages load faster by using a caching plug-in, keeping the code streamlined on the backend, and minimizing redirects. To check the load time of your pages, you can use tools like Pingdom and WebPageTest
9. Optimize for mobile
Recent research indicates that at least 60% of all online search is now carried out on a mobile device. Page-loading speed really matters when it comes to optimizing your website for mobile users. After all, mobile connections are usually much slower, so users feel delays more keenly.
What’s more, a few years ago search engines started penalizing websites that are not mobile optimized, reducing their SEO ranking. If you launched your website a while back and aren’t sure whether its compliant, test it with Google Mobile-Friendly Test or mobiReady.
10. Add social sharing tools
Creating quality content means that not only will visitors find it valuable, they’ll also want to share it with their network. Make it easy for them by installing social sharing buttons. Widgets and plug-ins, such as AddThis and ShareThis, help you increase the number of Tweets, Pinterest pins, and Facebook likes to improve your SEO ranking with increased site traffic.
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