How to Build a Brand Your Audience Will Love

February 01 2021

Authored by: Kristin Johnson 3 Minute Read



The value of a strong brand is the ability to amplify your brand message across exponentially more people than you could have possibly reached on your own.


Also, keep in mind that “building a brand is one key to future-proofing your business,” says Corey Blake, founder and CEO of Round Table Companies. “When we do so authentically and creatively, we become visible to our tribe in ways that touch their hearts and souls.” And when we do that well, they are the ones who help to grow our businesses well into the future.


Corey, who has spent more than a decade guiding CEOs and founders to build storytelling ecosystems around their brands, emphasizes the importance of building a brand in order to reach the right followers. “They become our ambassadors, our referral networks, and our mouthpieces,” he says. “They hold us to our word, and they stick by our sides when we falter.”


Here is the Round Table roadmap for building a brand your audience will love:


3 key steps for telling your brand’s story:

The first thing to keep in mind is that every founder is an artist, using their brand to paint a picture of the world they wish to see.

  1. Tell the story behind your founder's deep and profound “why” — the reason your business means so much to them, what it stands for in the world, and how the universe has prepared them for the work your company does today. In fact, make content creation and storytelling part of your business strategy, as it can help even established businesses realign their values at any phase in the journey.
  2. Tell the stories behind the stakeholders in your ecosystem and how your founder's vision and purpose connect to each stakeholder's own deeply profound and beautiful "why." Along the way, take time to develop the right style and voice to connect with your audience. What kind of tone will strike an emotional chord for them?
  3. Once you’ve honed your brand story, make sure to share and distribute your stories across all social media platforms. Take the content of those stories and explore them across mediums to share them far and wide.



3 tips to building a brand your audience will love:


“Building a brand people love is no different than searching for love in a life partner,” says Corey. “If we share — and are loved in return — for who we are authentically, then we stand a chance at a life-long relationship.” If, instead, we try to become a version of ourselves that we believe is lovable, that relationship is likely to flicker and fade. Here are steps to building an authentic brand:

1) Rather than projecting an image of a brand worth loving, focus on expressing what is real and true and vulnerable about your brand so that those who are most aligned are offered an opportunity to fall head over heels.

2) Once that expression of your brand is in place, focus on nurturing your brand's relationship with those who are intuitively drawn to you.

3) Look inward at your brand and learn to love the shadow side of what you've built; only in learning to love ourselves more fully do we, in turn, become more lovable.


Remember that transactional marketing creates transactional relationships. Meanwhile, transformative marketing generates transformative relationships. If you express your brand in ways that feel true and make you nervous, you're likely heading in the right direction. Keep taking one step at a time.


Feel Like Sharing?

Related Posts

How To Build A Successful E-Commerce Site

February 23

if you haven’t already brought your brick-n-mortar store online you are missing out. Thanks to templates and ecommerce packages, bringing your physical footprint online has never been easier.

tips · +3 More
4 Minute Read
An Intro to HTTP to HTTPs, and How to Make the Change

February 17

What’s HTTP, and why should small business owners care? \r\nWhenever you’re surfing the Internet, you’ll notice these four letters before every website address. Think of HTTP (which stands hypertext transfer protocol) as a means for websites to operate and communicate across the World Wide Web.

tips · +4 More
2 Minute Read
How to Build a Brand Your Audience Will Love

February 01

The value of a strong brand is the ability to amplify your brand message across exponentially more people than you could have possibly reached on your own.

tips · +2 More
3 Minute Read

How do I get my .US web address?

Its as easy as...

Search for
your Domain

Search for your preferred .US web address. If yours is taken, we will suggest some alternatives.

Make your

Choose a retail partner. We have trusted partnerships with leading retailers to secure your .US domain.

at Retailer

Once you have selected a retail partner you will be directed to their site to complete your transaction.

Get Started & Find Your .US Web Address Today

Are you ready to join
the .US Community?

Get Your .US

Are you ready to join
the .US Community?

Get Your .US


.US Domains


Trusted Retail


Useful Tips &
Marketing Tools


Years of Launching
Ideas Online