In its biggest single-event sponsorship in more than a decade, USA Track & Field on Wednesday announced that it will launch the .US National Road Racing Championships in the fall of 2013. The announcement marks the beginning of a three-year partnership between USATF and Neustar, the administrator of the .US top-level domain, to initiate and grow a national-championship, mass-participation road race.
The 12-kilometer (12 km) event will be a season-capping race to the USA Running Circuit (USARC), a series of races that annually provides nearly $1 million in prize money to American runners. The .US National Road Racing Championships alone will provide a combined $100,000 prize purse for men and women.
The .US domain name is the official country code for the United States. Neustar, an information and analytics company based in Northern Virginia, offers over a decade of experience providing domain name registry services and critical infrastructure services and policy expertise for .US on behalf of the United States Department of Commerce.
“The .US brand is a perfect fit with USA Track & Field,” said USATF CEO Max Siegel. “We have been impressed by the organization’s commitment to our sport and, especially, this race. They are eager to engage all segments of the long-distance running community, from lifestyle runners to our elite athletes. We thank them for their support and for helping us launch this exciting new event.”
“As the administrator of .US, Neustar is proud to support the .US National Road Racing Championships,” said Alex Berry, senior vice president of Enterprise Services at Neustar. “With this partnership, we envision all national enthusiasts, such as USATF members, running clubs, elite athletes, and the running community having their own .US website. Runners can track and share their training routines, race times, upcoming races, network and more with .US — America’s top level domain.”