Apr
23
2012

.US Takes Appreciation to the Streets with Cash Mobs

Categories: Blog

A key theme in our .US Kickstart America campaign is to show small businesses in America that they are valued, they are heard, and, most importantly, they are the fuel that propels our economy. We are taking our appreciation to the streets. We decided to go local, think local, buy local and, ultimately, thank two small businesses for choosing .US.

How did we do this? Simple. We looked through the list of .US websites. We scouted the location. We recognized their friendly faces. We saw the pride in their work. We connected with them. To us, They conveyed the essence of the movement to Kickstart America.

Our mission:
Thank two small business owners for having a .US website.

How:
Surprise them with a CashMob! We had 2 film crews 6 hidden cameras, 20 customers, $500 dollars to spend, 4 a cappella singers, and 1 unsuspecting small business owner.

Who:

First, meet Jeanne. She’s the owner of Park Florist in Takoma Park, Maryland. Park Florist began as her uncle and aunt’s vision seven years ago. Jeanne, like many other small business owners recognized that in order to continue the business and grow, she would need to take the next step and get online. She chose to become www.parkflorist.us. Jeanne says her clients comment on her website frequently. When asked about .US, her response was, “Every business, especially small businesses, should be on .US. They know how important you are.”

Now meet Tom, a small business owner of Bike Works in Fredericksburg, Virginia. Tom is the epitome of the true small business owner. Look at his business card. He’s the owner and the self proclaimed janitor. He wears every hat because every hat is critical. His vision and commitment, like so many other small business owners today, enabled him to have the freedom he wanted. We spoke to Tom and his message was clear, owning his own small business represents “freedom”.

Why:
Jeanne and Tom set the example for our community. What it is today and what we know it will become. So, THANK YOU Park Florist and Bike Works for choosing a .US web address.

We couldn’t have said it better than Tom. “It Works. .US works.”