This blog was originally published on Name.com.
Even if you don’t have a custom-built website for your business, you can still create a credible, professional-looking online destination by registering a .US domain name. Many businesses use a Facebook page, a Tumblr blog, an eBay store, or a Twitter account as their online home. Those are all effective platforms for getting online, but they don’t lend themselves well to establishing a memorable, credible web address.
So instead of sending your customers to www.facebook.com/yourbusinessname or www.twitter.com/yourbusinessname, consider registering a .US domain name and then using URL forwarding to direct users to your business’ Facebook page or Twitter account.. You can still take advantage of the pages you’ve already established, but you can brand your business with a web address that’s much easier to remember.
- Availability–.US has much greater availability than some other long-standing domain extensions, so you have a much better chance of getting the domain you want.
- Credibility–In order to register a .US domain name, you need to be a United States citizen, a United States entity, or a foreign organization with a bona fide presence in the United States. These restrictions establish trust and legitimacy for your .US domain name.
- Affordability–.US is one of the most affordable domain names out there.