What activities and changes could be undertaken to improve registrant and user experiences with .US? What is the .US “brand,” how is it communicated, and how can it be leveraged to drive adoption? How can .US contribute to preparing America’s next generation to complete in the global digital economy?
Uncovering community-driven responses to these questions and more is key to the future success of .US. As the country code for the United States of America, .US is an online home for the people and communities that make up the United States and the businesses and organizations, at home and abroad, that support them. One of the core missions of the usTLD Stakeholder Council is to contribute to the success of this community. The Council was convened in 2014 to provide a broad user voice in .US policy-making and drive growth and evolution in the namespace.
Having a clear understanding of the diverse needs and interests of current and prospective .US users is a first step to driving positive change. To these ends, the usTLD Stakeholder Council will be hosting the .US Public Stakeholder Town Hall on April 22, from 1pm to 3pm Eastern Time (or 10am to 12pm Pacific), to foster a community conversation around these questions and more.
We want to hear your each of your thoughts and visions for how to evolve.US. There are three topics on the agenda:
- Me, you, and .US: an exploration of the .US brand and how it supports its users, today, and how it should evolve;
- Multi-stakeholderism at the Local Level: a discussion on how .US can continue the conversation, by fostering broad user participation in its policy development; and
- Beyond Kids.us: where we’ll look to how .US and the Stakeholder Council can support and engage America’s youth.
Each of these topics will be discussion-focused. The Town Hall will also feature an extended “open floor” period for participants to raise concerns, recommendations, and questions related to the policy framework for .US, its promotion, or other matters of interest to the .US community.
During the Town Hall, we’ll also be live-tweeting and taking your suggestions through the hashtag #dotUS.
The Town Hall will be held virtually, through Adobe Connect. Participation details will be sent out to all registered participants in advance of the meeting or participants can join the Town Hall by visiting https://neustarus.adobeconnect.com/stakeholder-town-hall at 1pm ET next on Wednesday, April 22.
We hope that you’ll join us and share your thoughts on the future of the .US namespace.
Please send any questions to firstname.lastname@example.org.