Feb
24
2011

Is .COM Really Better than .NET or .US? What Domain Name Extension to Choose

Categories: .US Sites, Domain Strategy, Domains, Google, TLD

Author: Jennifer Kyrnin

So, you’ve chosen your domain name, but when you go to register it, the .com version is already taken. What do you do? Chances are, your domain registrar has already suggested you switch to .org, .net, .biz, or some other top-level domain. But should you?

.COM or NOTHING

Many people believe that the .com domain is the only domain worth purchasing because that’s the one that most people assume when typing in domains. While it’s true that .com domains are very popular, there are lots of businesses which use other top-level domains without a problem.

What you have to think about is how your customers are going to access your site. If they are going to type in your company name into the URL bar and hit enter, then getting the .com domain is a must. But if you can brand your site with the .net or .us and get people used to using that, it won’t matter. Another solution is to use the TLD as part of your entire corporate name. The well-known social bookmarking site Delicious does this quite well with their domain: http://del.icio.us/.

THE PERFECT DOMAIN SUPERCEDES the TLD

This school of thought says that if you have the perfect domain name, one that is memorable, easy to spell, and catchy, it won’t matter what TLD it has. This is true if you have a company name that is already well established and you don’t want to change it to accomodate a website domain. Then, becoming “mycompanyname.biz” is preferable to some other domain name even though it’s on a less popular TLD.

COUNTRY DESIGNATION TLDs

Country designations are TLDs that are supposed to indicate products or services available in that country. These are TLDs like:

  • .us — United States
  • .co.uk — United Kingdom .com address
  • .de — Germany

Some country domains can only be registered by businesses that operate in those countries, while others are available freely to anyone willing to pay the domain fee. For example .tv is actually a country TLD, but many television stations have bought domains using it.

For the original article go to: http://bit.ly/hIfn1k