Starting a business is not an easy task. There are many things to consider — but the most important is establishing a presence online. In today’s digital age, the internet is the most powerful tool for success, but it can be difficult to determine where to start. Navigating the process of developing a website, integrating social media, monitoring and tracking user behavior and effectiveness, and optimizing for the ever-changing search engines can be daunting. Good News- there are easy tools and resources available to help make this process simpler. You don’t need to be “web guru” to get your business online and be even more successful.
Getting online has never been easier than now. Programs such as, Google Get Your Business Online, is taking off nationally and internationally by offering a simple tool that walks you through, step by step, and at no cost for the services in the first year. With partners like Intuit, this program provides website design templates that are appealing to businesses of all types, in addition to offering hosting, customized domain names, tools and training.
The tutorials and training offer helpful hints and on-demand videos to help you maximize your new online footprint- including understanding the importance of web analytics and local search directories.
Implementing Analytics on your website is crucial in understanding and knowing the numbers- how many visitors are coming to your site, where they are coming from, what content is getting more views in addition to many other important pieces of information. All of these details are critical to making decisions on how to improve your website for a better end user experience.
Google Places is one of many free local search directories that will help your company be found by consumers in your area. Consider this your “web card” or business card on the internet. It provides all of the details including directions, contact information, your website and other valuable information, like consumer feedback and ratings. Again- this requires you to ensure it is always updated but is a great way to drive traffic to your website and your business.
Take the first step today–visit <yourstate>getonline.com and get your internet presence started today!