Jun
22
2017

Getting the Word Out: Promotional Materials for Your Business

Categories: Blog

If you’re a business owner, you know how difficult it can be to promote your business; after all, marketing your business is a full-time job in itself. And, for many small businesses, it’s not feasible to hi ...

Jun
21
2017

Hashtags and Domain Names: What You Should Include When Promoting on Social Media

Categories: .US, Blog

Most small business owners know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right domain name and hashtags in your social media posts can be critical for achieving success. ...

Jun
20
2017

Social Media Strategies: Why Your Business Needs to Get Social

Categories: .US, Blog

It’s a fact– the social media revolution that’s taken place over the last decade has changed lives and online brands across the globe. Social media is so much more than just keeping in touch with our friends on Facebook. Thanks to various social media sites, we share our lives, keep up with our favorite brands, public figures and celebrities, post and view photos, learn new things, stay informed of the latest world news and watch videos on every subject imaginable–including dancing cats! While we enjoy engaging in all of the above activities for our personal enjoyment, social media is also a majorly important component of any brand’s online presence. ...

Jun
20
2017

How to Master Lead Generation

Categories: .US, Blog

Create a goal-oriented structure. Each page’s goal should be very clear and easy to act on. It should state exactly what you want the user to do and provide a concise call to action button (links are less effective). Thoughtfully placed fields where users can sign up for a newsletter or promo offer are good. And pop-ups are also an excellent way to encourage engagement. Best practice is to have it fire on the 2nd or 3rd page view or after 1 solid minute on your site. ...

Jun
19
2017

How to Drive Traffic to Your Website

Categories: .US, Blog

You’ve got the tools, you’ve got the motivation, and now you’ve got the website. While the internet has shrunk the world — making it even easier to access a large client base — competition is just as fierce, meaning a business has to stand out with an impressive all-round online presence. ...

Jun
19
2017

8 Tips to Help Search Engines Find Your Small Business Website

Categories: .US, Blog

If you’re new to search engine optimization (SEO), it can seem complicated with technical details. However, mastering some SEO basics is really quite simple. Here are some of the easiest ways to ensure your small business website is visible to all the search engines. ...

Jun
16
2017

6 Tricks to Make Your Small Business Website More Engaging

Categories: .US, Blog, Website Design

Building an engaging website doesn’t have to be complicated. It’s really all about starting with a good website structure, adding quality images and content, and making sure to include call-to-action elements. By implementing these simple tricks, you can generate new business leads and keep your customers coming back for more. ...

Mar
16
2017

3 Reasons Why Couples Should Create Their Own URL

Categories: Blog

For most couples, the first website they create together will be their wedding “wedsite.” Over the past 5+ years, wedding sites have gone through a transformation. Once small, one-pagers with a photo of the couple and the most basic wedding information, today they’re often a multimedia interactive experience, filled with slideshows, polls asking guests to vote on the honeymoon destination, tools for pining photos on Pinterest, links to registries, and breaking news like dress updates. Oftentimes, the centerpiece is a step-by-step account, or even a produced video, of the proposal or a “how we met” story. ...

Feb
14
2017

How “Couplepreneurs” Make Each Other Better

Categories: Blog

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Feb
17
2016

The Politics of Domain Names

Categories: Blog, Domain Strategy, Domains

A domain name is so much more than a web address. Think of it as the foundation of your digital identity. It supports the brand and image you’ve worked so hard to build — and maintain ...

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